about me

I’m a brand and communications manager based in London, UK, specializing in building and growing consumer brands across FMCG, drinks, hospitality and media.

I’m a brand and communications manager based in London, UK, specializing in building and growing consumer brands across FMCG, drinks, hospitality and media.

I’m a brand and communications manager based in London, UK, specializing in building and growing consumer brands across FMCG, drinks, hospitality and media.

I graduated with a distinction in MSc Consumer Analytics & Marketing Strategy from the Uni of Leeds. My dissertation led me to research how transparent communication rebuilds trust and affinity with Gen Z and Millennial audiences.

I graduated with a distinction in MSc Consumer Analytics & Marketing Strategy from the Uni of Leeds. My dissertation led me to research how transparent communication rebuilds trust and affinity with Gen Z and Millennial audiences.

I graduated with a distinction in MSc Consumer Analytics & Marketing Strategy from the Uni of Leeds. My dissertation led me to research how transparent communication rebuilds trust and affinity with Gen Z and Millennial audiences.

Outside work, I’m usually DJing, reading a mystery novel, at the gym or cooking up a storm.

Outside work, I’m usually DJing, reading a mystery novel, at the gym or cooking up a storm.

Outside work, I’m usually DJing, reading a mystery novel, at the gym or cooking up a storm.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

my experience

my experience

my experience

Valeo Foods UK

brand manager

Led UK wellness confectionery launch and Barratt reset, owning insight-to-shelf delivery, portfolio simplification, cross-functional alignment and retailer execution at scale.

2024 - 2026

Valeo Foods UK

brand manager

2024 - 2026

Morrisons Media Group

Client Executive

Led data-led shopper marketing across Morrisons’ ecosystem, managing £3.3m investment, aligning suppliers and commercial teams to drive measurable in-store and online impact.

2023 - 2024

Morrisons Media Group

Client Executive

2023 - 2024

Career Break

Msc University of Leeds

Completed a UK Master’s in Consumer Analytics with distinction, researching how transparent brand communication rebuilds trust after misconduct, delivering experimental insights into Gen Z and millennial reputation repair.

2022 - 2023

Career Break

Msc University of Leeds

2022 - 2023

Career Break

Msc University of Leeds

Completed a UK Master’s in Consumer Analytics with distinction, researching how transparent brand communication rebuilds trust after misconduct, delivering experimental insights into Gen Z and millennial reputation repair.

2022 - 2023

Marriott International

Marketing Communications Executive

Led leisure repositioning for Sheraton Grand Bengaluru, embedding marketing into operations to drive weekend demand, digital growth and national visibility.

2021 - 2022

Marriott International

Marketing Communications Executive

2021 - 2022

Marriott International

Marketing Communications Executive

Led leisure repositioning for Sheraton Grand Bengaluru, embedding marketing into operations to drive weekend demand, digital growth and national visibility.

2021 - 2022

Third Culture Ent.

Head of Marketing

Led Beatport India GTM, scaled B2B platform, managed 360° talent brands, and secured 20+ global partnerships driving cultural and commercial impact.

2021

Third Culture Ent.

Head of Marketing

2021

Third Culture Ent.

Head of Marketing

Led Beatport India GTM, scaled B2B platform, managed 360° talent brands, and secured 20+ global partnerships driving cultural and commercial impact.

2021

MSL Group (Publicis)

Sr. Account Executive

Led integrated comms for Bacardi and VFS; delivered billion-impression campaigns, award-winning launches, and scaled influencer ecosystems driving cultural and commercial impact.

2018-2021

MSL Group (Publicis)

Sr. Account Executive

2018-2021

MSL Group (Publicis)

Sr. Account Executive

Led integrated comms for Bacardi and VFS; delivered billion-impression campaigns, award-winning launches, and scaled influencer ecosystems driving cultural and commercial impact.

2018-2021