I've always been more interested in brands that are figuring themselves out than ones that already have all the answers.
I've always been more interested in brands that are figuring themselves out than ones that already have all the answers.
I've spent six years building consumer brands across FMCG, drinks, hospitality and media.
I've spent six years building consumer brands across FMCG, drinks, hospitality and media.
I did an MSc in Consumer Analytics at Leeds, with distinction. My dissertation looked at how transparent communication rebuilds brand trust with younger audiences after misconduct. It turned out to be more relevant to real briefs than I expected.
I did an MSc in Consumer Analytics at Leeds, with distinction. My dissertation looked at how transparent communication rebuilds brand trust with younger audiences after misconduct. It turned out to be more relevant to real briefs than I expected.
Outside work I'm DJing, reading mystery novels, cooking for friends, or in the park with a picnic blanket, when London actually gets warm.
Outside work I'm DJing, reading mystery novels, cooking for friends, or in the park with a picnic blanket, when London actually gets warm.
testimonials
my experience
Valeo Foods UK
brand manager
Led UK wellness confectionery launch and Barratt reset, owning insight-to-shelf delivery, portfolio simplification, cross-functional alignment and retailer execution at scale.
2024 - 2026
Valeo Foods UK
brand manager
2024 - 2026
Morrisons Media Group
Client Executive
Led data-led shopper marketing across Morrisons’ ecosystem, managing £3.3m investment, aligning suppliers and commercial teams to drive measurable in-store and online impact.
2023 - 2024
Morrisons Media Group
Client Executive
2023 - 2024
Career Break
Msc University of Leeds
Completed a UK Master’s in Consumer Analytics with distinction, researching how transparent brand communication rebuilds trust after misconduct, delivering experimental insights into Gen Z and millennial reputation repair.
2022 - 2023
Career Break
Msc University of Leeds
2022 - 2023
Career Break
Msc University of Leeds
Completed a UK Master’s in Consumer Analytics with distinction, researching how transparent brand communication rebuilds trust after misconduct, delivering experimental insights into Gen Z and millennial reputation repair.
2022 - 2023
Marriott International
Marketing Communications Executive
Led leisure repositioning for Sheraton Grand Bengaluru, embedding marketing into operations to drive weekend demand, digital growth and national visibility.
2021 - 2022
Marriott International
Marketing Communications Executive
2021 - 2022
Marriott International
Marketing Communications Executive
Led leisure repositioning for Sheraton Grand Bengaluru, embedding marketing into operations to drive weekend demand, digital growth and national visibility.
2021 - 2022
Third Culture Ent.
Head of Marketing
Led Beatport India GTM, scaled B2B platform, managed 360° talent brands, and secured 20+ global partnerships driving cultural and commercial impact.
2021
Third Culture Ent.
Head of Marketing
2021
Third Culture Ent.
Head of Marketing
Led Beatport India GTM, scaled B2B platform, managed 360° talent brands, and secured 20+ global partnerships driving cultural and commercial impact.
2021
MSL Group (Publicis)
Sr. Account Executive
Led integrated comms for Bacardi and VFS; delivered billion-impression campaigns, award-winning launches, and scaled influencer ecosystems driving cultural and commercial impact.
2018-2021
MSL Group (Publicis)
Sr. Account Executive
2018-2021
MSL Group (Publicis)
Sr. Account Executive
Led integrated comms for Bacardi and VFS; delivered billion-impression campaigns, award-winning launches, and scaled influencer ecosystems driving cultural and commercial impact.
2018-2021