kriti jhanji

kriti jhanji

kriti jhanji

I build and grow consumer brands in unfamiliar spaces across FMCG, drinks, hospitality and media.

I build and grow consumer brands in unfamiliar spaces across FMCG, drinks, hospitality and media.

Minimalist coffee can design in hand – black and white packaging with bold typography

barratt sweetshop

Valeo Foods UK

Minimalist coffee can design in hand – black and white packaging with bold typography

barratt sweetshop

Valeo Foods UK

Minimalist coffee can design in hand – black and white packaging with bold typography

barratt sweetshop

Valeo Foods UK

White branded cap with turquoise logo placed on fresh lemons in a red bowl

bacardi house party sessions

MSL Group (Publicis)

Stack of modern books and magazine with minimalist cover design on leather chair

Wellness Confectionery UK Launch

Valeo Foods UK

Minimalist coffee can design in hand – black and white packaging with bold typography

breezer vivid shuffle

MSL Group (Publicis)

Pastel ice cream packaging design with retro typography on pink background

Shopper Marketing Strategy

Morrison Media Group (SMG)

Modern sports supplement packaging tubes with bold typography and color-block design

Beatport Tuning into India

Third Culture Entertainment

Modern food magazine brochure mockup with bold typography and bright yellow accents

Casa Bacardi

MSL Group (Publicis)

White branded cap with turquoise logo placed on fresh lemons in a red bowl

bacardi house party sessions

MSL Group (Publicis)

White branded cap with turquoise logo placed on fresh lemons in a red bowl

bacardi house party sessions

MSL Group (Publicis)

Stack of modern books and magazine with minimalist cover design on leather chair

Wellness Confectionery UK Launch

Valeo Foods UK

Stack of modern books and magazine with minimalist cover design on leather chair

Wellness Confectionery UK Launch

Valeo Foods UK

Minimalist coffee can design in hand – black and white packaging with bold typography

breezer vivid shuffle

MSL Group (Publicis)

Minimalist coffee can design in hand – black and white packaging with bold typography

breezer vivid shuffle

MSL Group (Publicis)

Pastel ice cream packaging design with retro typography on pink background

Shopper Marketing Strategy

Morrison Media Group (SMG)

Pastel ice cream packaging design with retro typography on pink background

Shopper Marketing Strategy

Morrison Media Group (SMG)

Modern sports supplement packaging tubes with bold typography and color-block design

Beatport Tuning into India

Third Culture Entertainment

Modern sports supplement packaging tubes with bold typography and color-block design

Beatport Tuning into India

Third Culture Entertainment

I'm Kriti Jhanji, a brand marketing & communications manager based in London, UK. My career has been about building brands in unfamiliar spaces, from culture and media to retail and FMCG. Across each role, I’ve learned to listen first, simplify complexity, and build trust over time.

I'm Kriti Jhanji, a brand marketing & communications manager based in London, UK. My career has been about building brands in unfamiliar spaces, from culture and media to retail and FMCG. Across each role, I’ve learned to listen first, simplify complexity, and build trust over time.

I'm Kriti Jhanji, a brand marketing & communications manager based in London, UK. My career has been about building brands in unfamiliar spaces, from culture and media to retail and FMCG. Across each role, I’ve learned to listen first, simplify complexity, and build trust over time.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I work at the intersection of strategy and execution - turning big brand ideas into things that actually ship, sell, and scale. I believe in simplifying chaos, moving fast, and taking real ownership of outcomes.

Download resume

When I'm Not Working

You'll find me reading a mystery novel, DJing for my friends, cooking them a meal, or at the gym. On the rare occasion that the weather is nice and warm, I'll be in one of London's many beautiful parks, on my picnic blanket, with my mates, playing card games, snacking and laughing.