barratt sweetshop

Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

Barratt Sweetshop is one of the UK’s most recognisable heritage confectionery brands, with a 200+ SKU portfolio that had become fragmented, inconsistent across packs and retailers, and increasingly disconnected from families and younger shoppers. The challenge was to modernise the brand at scale while protecting long-established equity and operational viability.

project type

Valeo Foods UK

year

2025

my role

Brand Manager

client

Barratt Sweets

Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background

The masterbrand platform was reset to clarify Barratt Sweetshop’s role and simplify the range architecture. A new brand mascot, George the Jaguar, was developed with clear character and usage rules to unify packs and communications. Sell-in narratives and phased rollout logic were shaped to work within retailer, supply chain and stock constraints, with delivery coordinated across brand, sales, shopper marketing, operations and agency partners.

The masterbrand platform was reset to clarify Barratt Sweetshop’s role and simplify the range architecture. A new brand mascot, George the Jaguar, was developed with clear character and usage rules to unify packs and communications. Sell-in narratives and phased rollout logic were shaped to work within retailer, supply chain and stock constraints, with delivery coordinated across brand, sales, shopper marketing, operations and agency partners.

The masterbrand platform was reset to clarify Barratt Sweetshop’s role and simplify the range architecture. A new brand mascot, George the Jaguar, was developed with clear character and usage rules to unify packs and communications. Sell-in narratives and phased rollout logic were shaped to work within retailer, supply chain and stock constraints, with delivery coordinated across brand, sales, shopper marketing, operations and agency partners.

Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design

The redesign rationalised an initial 9-SKU line-up to 5 core SKUs confirmed across Tesco, Asda and Sainsbury’s, supported by a phased transition plan that avoided stock write-offs. The platform also unlocked long-term entertainment partnerships, including a multi-year deal with Universal, creating sustained relevance beyond pack refresh alone.

The redesign rationalised an initial 9-SKU line-up to 5 core SKUs confirmed across Tesco, Asda and Sainsbury’s, supported by a phased transition plan that avoided stock write-offs. The platform also unlocked long-term entertainment partnerships, including a multi-year deal with Universal, creating sustained relevance beyond pack refresh alone.

The redesign rationalised an initial 9-SKU line-up to 5 core SKUs confirmed across Tesco, Asda and Sainsbury’s, supported by a phased transition plan that avoided stock write-offs. The platform also unlocked long-term entertainment partnerships, including a multi-year deal with Universal, creating sustained relevance beyond pack refresh alone.

other projects

other projects

other projects

White branded cap with turquoise logo placed on fresh lemons in a red bowl

bacardi house party sessions

MSL Group (Publicis)

White branded cap with turquoise logo placed on fresh lemons in a red bowl

bacardi house party sessions

MSL Group (Publicis)

White branded cap with turquoise logo placed on fresh lemons in a red bowl

bacardi house party sessions

MSL Group (Publicis)

Stack of modern books and magazine with minimalist cover design on leather chair

Wellness Confectionery UK Launch

Valeo Foods UK

Stack of modern books and magazine with minimalist cover design on leather chair

Wellness Confectionery UK Launch

Valeo Foods UK

Stack of modern books and magazine with minimalist cover design on leather chair

Wellness Confectionery UK Launch

Valeo Foods UK

Minimalist coffee can design in hand – black and white packaging with bold typography

breezer vivid shuffle

MSL Group (Publicis)

Minimalist coffee can design in hand – black and white packaging with bold typography

breezer vivid shuffle

MSL Group (Publicis)

Minimalist coffee can design in hand – black and white packaging with bold typography

breezer vivid shuffle

MSL Group (Publicis)