Barratt Sweetshop

Barratt Sweetshop

Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

Barratt Sweetshop, a heritage confectionery brand with 200+ SKUs, had become fragmented and inconsistent across retailers, losing relevance with modern families. The challenge was to modernise at scale without damaging brand equity or disrupting commercial delivery.

company

Valeo Foods UK

year

2025

my role

Brand Manager

client

Barratt Sweets

Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background

Reset the masterbrand strategy, simplified the range, and introduced George the Jaguar to unify packs and communications. Built retailer-ready sell-in narratives and phased the rollout around supply chain constraints so commercial commitments were never ahead of production.

Reset the masterbrand strategy, simplified the range, and introduced George the Jaguar to unify packs and communications. Built retailer-ready sell-in narratives and phased the rollout around supply chain constraints so commercial commitments were never ahead of production.

Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design

Rationalised a 9-SKU launch to 5 core SKUs confirmed in Tesco, Asda and Sainsbury’s with zero write-offs. Secured a multi-year partnership with Universal, putting Barratt characters alongside major film releases.

Rationalised a 9-SKU launch to 5 core SKUs confirmed in Tesco, Asda and Sainsbury’s with zero write-offs. Secured a multi-year partnership with Universal, putting Barratt characters alongside major film releases.

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