Bacardi House Party Sessions

Bacardi House Party Sessions

White branded cap with turquoise logo placed on fresh lemons in a red bowl
White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

Bacardi House Party Sessions is Bacardi's label-style music platform designed to discover and scale independent artists. As Bacardi's comms & strategy partner, our role was to transform it from a campaign into a credible cultural platform rooted in the brand's music DNA.

company

MSL Group (Publicis)

year

2018 - 2020

my role

Senior Account Executive

client

Bacardi

Single fresh lemon isolated on clean yellow backdrop
Yellow bowl filled with lemons on bright yellow background for lifestyle branding
Yellow bowl filled with lemons on bright yellow background for lifestyle branding

BACARDÍ House Party Sessions was approached as a cultural movement, not a campaign. A tight network of media, creators, and artists was built, alongside experimentation with new-age digital formats, to deliver disruptive, music-led moments that authentically engaged India’s indie community.

BACARDÍ House Party Sessions was approached as a cultural movement, not a campaign. A tight network of media, creators, and artists was built, alongside experimentation with new-age digital formats, to deliver disruptive, music-led moments that authentically engaged India’s indie community.

Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design

Delivered 400M+ organic impressions and +1000% ROI. Doubled Bacardi’s influencer network, led global BHPS conversations by 30%+, and earned Gold at the India PR & Corporate Communications Awards 2019.

Delivered 400M+ organic impressions and +1000% ROI. Doubled Bacardi’s influencer network, led global BHPS conversations by 30%+, and earned Gold at the India PR & Corporate Communications Awards 2019.

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