bacardi house party sessions
project overview
Bacardi House Party Sessions is Bacardi's label-style music platform designed to discover and scale independent artists. As Bacardi's comms & strategy partner, our role was to transform it from a campaign into a credible cultural platform rooted in the brand's music DNA.
project type
MSL Group (Publicis)
year
2018 - 2020
my role
Senior Account Executive
client
Bacardi
BACARDÍ House Party Sessions was approached as a cultural movement, not a campaign. A tight network of media, creators, and artists was built, alongside experimentation with new-age digital formats, to deliver disruptive, music-led moments that authentically engaged India’s indie community.
BACARDÍ House Party Sessions was approached as a cultural movement, not a campaign. A tight network of media, creators, and artists was built, alongside experimentation with new-age digital formats, to deliver disruptive, music-led moments that authentically engaged India’s indie community.
BACARDÍ House Party Sessions was approached as a cultural movement, not a campaign. A tight network of media, creators, and artists was built, alongside experimentation with new-age digital formats, to deliver disruptive, music-led moments that authentically engaged India’s indie community.
The platform drove 400M+ organic impressions, delivered +1000% ROI versus budget, and doubled Bacardi’s influencer ecosystem through long-term, credible relationships — earning the Influencer Relations Champion of the Year title at the MSL Maestros 2018. Bacardi India led BHPS online and social conversations by 30%+ versus other global markets, making it one of the brand’s most successful engagement platforms globally and winning Gold at the India PR & Corporate Communications Awards 2019.
The platform drove 400M+ organic impressions, delivered +1000% ROI versus budget, and doubled Bacardi’s influencer ecosystem through long-term, credible relationships — earning the Influencer Relations Champion of the Year title at the MSL Maestros 2018. Bacardi India led BHPS online and social conversations by 30%+ versus other global markets, making it one of the brand’s most successful engagement platforms globally and winning Gold at the India PR & Corporate Communications Awards 2019.
The platform drove 400M+ organic impressions, delivered +1000% ROI versus budget, and doubled Bacardi’s influencer ecosystem through long-term, credible relationships — earning the Influencer Relations Champion of the Year title at the MSL Maestros 2018. Bacardi India led BHPS online and social conversations by 30%+ versus other global markets, making it one of the brand’s most successful engagement platforms globally and winning Gold at the India PR & Corporate Communications Awards 2019.
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