Breezer Vivid Shuffle

Breezer Vivid Shuffle

Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

Breezer Vivid Shuffle was launched as India’s first large-scale hip-hop dance festival — designed to move Breezer beyond a party RTD and position it as a credible champion of youth and street culture.

company

MSL Group (Publicis)

year

2018-2020

my role

Sr. Account Executive

client

Breezer

Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background

Built the platform at the intersection of hip-hop, pop culture and mainstream youth media. Activated a curated network of dancers, artists and lifestyle influencers, leveraging Varun Dhawan’s presence to amplify mass reach and drive cultural credibility beyond festival grounds.

Built the platform at the intersection of hip-hop, pop culture and mainstream youth media. Activated a curated network of dancers, artists and lifestyle influencers, leveraging Varun Dhawan’s presence to amplify mass reach and drive cultural credibility beyond festival grounds.

Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design

Delivered 2.6B+ impressions across 300+ media stories and 180 social stories. Elevated Breezer’s ‘cool’ quotient nationally and won Gold for Best Surrogate Campaign at the ET Brand Equity Awards 2020.

Delivered 2.6B+ impressions across 300+ media stories and 180 social stories. Elevated Breezer’s ‘cool’ quotient nationally and won Gold for Best Surrogate Campaign at the ET Brand Equity Awards 2020.

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