Casa Bacardi

Casa Bacardi

Modern food magazine brochure mockup with bold typography and bright yellow accents
Modern food magazine brochure mockup with bold typography and bright yellow accents

project overview

Casa BACARDÍ was launched in India as a first-of-its-kind immersive cultural platform inspired by the brand’s Caribbean heritage — designed to move Bacardi beyond traditional campaigns and into the heart of India’s new-age pop culture scene.

company

MSL Group (Publicis)

year

2018-2020

my role

Sr. Account Executive

client

Bacardi

Flat lay of modern cooking magazine with bold text and contemporary design
Food magazine spread combining editorial photography with modern typography desig
Food magazine spread combining editorial photography with modern typography desig

Partnered with the creative agency to deliver multi-city immersive editions across Mumbai, Bengaluru and Goa, including a flagship experience in a 100-year-old Bandra bungalow. Built PR and influencer strategy around curated passion points — music, mixology, workshops and culture-led activations — translating each moment into high-impact media narratives.

Partnered with the creative agency to deliver multi-city immersive editions across Mumbai, Bengaluru and Goa, including a flagship experience in a 100-year-old Bandra bungalow. Built PR and influencer strategy around curated passion points — music, mixology, workshops and culture-led activations — translating each moment into high-impact media narratives.

Editorial magazine design standing upright with oversized typography and clean layout
Editorial magazine design standing upright with oversized typography and clean layout

Secured 54 hero features and introduced Bacardi India’s first large-scale experiential cultural touchpoint with lifestyle influencers, strengthening the brand’s position within India’s contemporary creative ecosystem.

Secured 54 hero features and introduced Bacardi India’s first large-scale experiential cultural touchpoint with lifestyle influencers, strengthening the brand’s position within India’s contemporary creative ecosystem.

other projects

other projects

other projects

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Stack of modern books and magazine with minimalist cover design on leather chair

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