Worked closely with the creative agency to bring the immersive activation to life in an over-100-year-old bungalow in Bandra, Mumbai, and in subsequent editions in Bengaluru and Goa. Each experience was designed as a series of interactive passion points leveraged to invite and engage key ambassadors, lifestyle creators and cultural influencers with bespoke creative outreach. Individual moments — from music and mixology zones to workshops and dance-led activations — were tailored into integrated media narratives, securing contextual and culturally driven coverage in both new-age outlets and national lifestyle and entertainment press.