Kriti Jhanji - Portfolio

Casa Bacardi

Modern food magazine brochure mockup with bold typography and bright yellow accents

project overview

Casa BACARDÍ was launched in India as an experiential platform inspired by the brand's Caribbean heritage — designed to move Bacardi beyond traditional campaigns and into India's new-age pop culture scene.

company

MSL Group (Publicis)

year

2018-2020

my role

Sr. Account Executive

client

Bacardi

Flat lay of modern cooking magazine with bold text and contemporary design

Food magazine spread combining editorial photography with modern typography desig

Partnered with the creative agency to deliver multi-city immersive editions across Mumbai, Bengaluru and Goa, including a flagship experience in a 100-year-old Bandra bungalow. Built PR and influencer strategy around curated passion points — music, mixology, workshops and culture-led activations.

Editorial magazine design standing upright with oversized typography and clean layout

Secured 54 hero features and introduced Bacardi India's first large-scale experiential platform with lifestyle influencers.

other projects

Minimalist coffee can design in hand – black and white packaging with bold typography

Barratt Sweetshop

Valeo Foods UK

Bacardi House Party Sessions

MSL Group (Publicis)

Stack of modern books and magazine with minimalist cover design on leather chair

Verbena Launch

Valeo Foods UK