Beatport Tuning into India

Beatport Tuning into India

Modern sports supplement packaging tubes with bold typography and color-block design
Modern sports supplement packaging tubes with bold typography and color-block design

project overview

Beatport was exploring entry into India — a high-growth but price-sensitive market with fragmented electronic music consumption. The challenge was to validate commercial viability while balancing global brand equity with local behaviour and platform economics.

company

Third Culture Entertainment

year

2021

my role

Head of Marketing

client

Beatport

Male athlete training core strength with plank exercise in fitness branding photo
Athlete walking post-run in minimalist fitness photography for supplement brand
Athlete walking post-run in minimalist fitness photography for supplement brand

Led market research and audience segmentation to shape a phased rollout plan. Built a multi-channel go-to-market strategy across digital, content, events and partnerships, securing alignment with artists, labels and brand partners while localising positioning and pricing for market fit.

Led market research and audience segmentation to shape a phased rollout plan. Built a multi-channel go-to-market strategy across digital, content, events and partnerships, securing alignment with artists, labels and brand partners while localising positioning and pricing for market fit.

Athlete running on track wearing sportswear for peak performance lifestyle branding
Athlete running on track wearing sportswear for peak performance lifestyle branding

Delivered a clear, risk-mitigated market entry roadmap, secured early ecosystem buy-in, and established the foundations for Beatport’s relevance within India’s growing electronic music community.

Delivered a clear, risk-mitigated market entry roadmap, secured early ecosystem buy-in, and established the foundations for Beatport’s relevance within India’s growing electronic music community.

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